diff --git a/README.md b/README.md
index 851b9d4..3b13551 100644
--- a/README.md
+++ b/README.md
@@ -94,6 +94,6 @@ Looking for more guidance? Full documentation for Gatsby lives [on the website](
 
 [![Deploy to Netlify](https://www.netlify.com/img/deploy/button.svg)](https://app.netlify.com/start/deploy?repository=https://github.com/gatsbyjs/gatsby-starter-hello-world)
 
-[![Deploy with ZEIT Now](https://zeit.co/button)](https://zeit.co/import/project?template=https://github.com/gatsbyjs/gatsby-starter-hello-world)
+[![Deploy with Vercel](https://vercel.com/button)](https://vercel.com/import/project?template=https://github.com/gatsbyjs/gatsby-starter-hello-world)
 
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